Page 418 - CA Final Audit Titanium Full Book. (With Cover Pages)

CA Ravi Taori

Geographical Restriction: The member or firm should belong to the city or town for which the directory is
being published.
Alphabetical Order: Entries should be arranged in alphabetical order, without any differential or prominent
display that suggests advertising.
Open Access: Entries should be unrestricted and open to all Chartered Accountants and their firms in the
specific city or town. Members can also include their names in trade or social directories.
Application based Service provider Aggregators
Members are not allowed to register themselves on online application-based service provider platforms that also
feature other professionals like businessmen, technicians, maintenance workers, and event organizers.
Specialised Directories for limited circulation
Specialized directories: For specialized directories or publications like "Who's Who", members should use their
discretion in supplying information, considering the nature and purpose of the publication.
Inclusion: In directories or lists of members, the name, description, and address of a member or firm should be
included alphabetically.
Information allowed: Members may provide details about directorships held, reasonable personal information,
and outside interests, where appropriate.
Information not allowed: Members should not disclose the names of their clients.
Exemptions in Press Advertisements. (Clause 7)
Exemption: Special exemption allows the publication of a Chartered Accountant's name, address, and firm in
press advertisements under certain conditions. The advertisement should not be more prominently displayed
than usual, and the Chartered Accountant's details should not be in bolder type than the rest of the
advertisement.
Recruitment: The exemption applies to advertisements for staff recruitment in the Chartered Accountant's own
office.
Buy or sell businesses or properties: The exemption also applies when the Chartered Accountant inserts
advertisements on behalf of clients who need staff or want to buy or sell businesses or properties. The exemption
is valid when a Chartered Accountant advertises the sale of a business or property while acting as a trustee,
liquidator, or receiver.
Restrictions: When advertising for staff, Chartered Accountants should avoid expressions like "a well-known
firm" as it may seem promotional. Advertisements should not suggest that the services offered by the Chartered
Accountant, or their firm are superior to those of other accountants.

(CNO-PE.1800) Recommended self-regulatory measures
Purpose: The Council has implemented self-regulatory measures to promote the profession's healthy growth.
These measures aim to ensure a fair distribution of professional work among members.

Not Mandatory: Although not mandatory, the Council strongly encourages all members to adhere to these
measures to maintain professional integrity. The measures are regularly reviewed and published in the Journal
of the Institute for members' observance.
Branch Audits
Local Audit Firms: Branch audits should be performed by local audit firms with less than ten members, not by
statutory auditors (from other cities) with ten or more members.
Exceptions (Records at HO): There are exceptions to this recommendation, such as when the branch's
accounting records are maintained at the company's head office.
Exceptions (Significant Operations): Another exception is when significant operations are conducted at the
branch office.
Right to visit: This recommendation does not limit the statutory auditors' right to access branch accounts, as
granted by the Companies Act, 2013.

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