Page 416 - CA Final Audit Titanium Full Book. (With Cover Pages)
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CA Ravi Taori

         Directive: The Institute of Chartered Accountants of India may issue a directive to remove or withdraw any part
         or the entire write-up.
         Identification: Include the mandatory Membership No./FRN (if applicable) in the write-up.
         Achievements: Avoid mentioning achievements, awards (unless given by government or regulatory bodies),
         positions held, or accreditations from organizations.
         Advertisement through write-up
         While  advertising  the  services  or  details  of  Firms,  the  write-up  may  include  only  the  following
         information:
          In case of Individual                               In case of CA firm
          CA Logo                                             CA Logo
          MRN                                                 FRN
          Name of CA                                          Name of Firm & Name of Proprietor & Partner
          Passport Style Photograph                           Passport Style Photograph
          CA  Details:  ACA/FCA/COP  Date,  Qualifications,  CA  Details:  ACA/FCA/COP  Date,  Qualifications,
          Languages                                           Languages
          Director/MD     Position   in   a    Management  Affiliation  with  a  Network  registered  with  the
          Consultancy Company.                                Institute
          Age                                                 Year of Establishment
          Employee  Info:  CAs,  Other  Professionals,  Articles,  Employee  Info:  CAs,  Other  Professionals,  Articles,
          Others                                              Others
          Services Provided                                   Services Provided
          Contact Details: - Phone / FAX / HO & Br Address /  Contact Details: - Phone / FAX / HO & Br Address /
          Website / Email / Working Hours                     Website / Email / Working Hours
          May have signature, date & place                    May have signature, date & place

         Website of the CA Firms (Shortcut: CASINO Website has PAPS CLIPS) (Apply Clause 6)
         The  Council  has  approved  the  detailed  guidelines  for  posting  the  particulars  on  Website  by  Chartered
         Accountant(s) in practice and firm(s) of Chartered Accountants in practice : -
         Content:  Members  can  include  articles,  professional  updates,  bulletins,  and  other  matters  of  significant
         importance or professional interest. Educational videos on professionally relevant topics are also allowed.
         Assignments Handled: Information about the nature of assignments handled, but this should only be displayed
         upon a "pull" request. Note that the names of clients and fees charged cannot be disclosed.
          • Regulatory Disclosure: Disclosure of client names and/or fees on the website is allowed only when
            required by a regulator, either in India or abroad. Such disclosure should be limited to the regulator's
            requirements and duration of regulation. If such information is disclosed, it must be clearly stated on the
            website that the disclosure is in compliance with the specific regulator's requirements.
         Services Rendered: Description of the nature of services rendered, but this information should only be displayed
         upon specific request from the visitor ("pull" request).
         ICAI Records: The website should display information that is not materially different from the information as
         per the ICAI’s records.
         No Solicitation: Chartered Accountants are prohibited from issuing any material that solicits people to visit
         their websites. However, they are allowed to include their website address on their professional stationery and
         emails.
         Online Consultation: Members/firms can provide online advice to their clients who specifically request it,
         whether free of charge or for a fee.

         Website Name: The website name should be as close as possible to the individual name, trade name, or firm
         name of the practicing Chartered Accountant or firm of Chartered Accountants. It should not solicit clients or


        www.auditguru.in                                                                                            19.60
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