Page 384 - CA Final Audit Titanium Full Book. (With Cover Pages)

CA Ravi Taori

Analysis
Advertising: Chartered Accountants (CAs) cannot advertise their professional achievements or services.
However, exceptions are made for members in practice who can advertise their services through a write-up,
detailing the services provided by them or their firm, following the guidelines issued by the Council.
Designation: CAs must only use the designation of "Chartered Accountant" on professional documents, visiting
cards, letterheads, or signboards. Exceptions are made for degrees from recognized Indian universities or titles
indicating membership of the Institute of Chartered Accountants or other recognized institutions.
Recognition: Recognized institutions must be approved by the Central Government or may be recognized by
the Council.
Guidelines: The Council issues guidelines for members in practice regarding the content and format of their
advertising write-ups.

(CNO-PE.1200) Clarifications of CLAUSE 7 (Shortcut: DROP Negligent Frustrated Questionable
CLASSMATE")
D – Directors | R - Reports & Certificates | O - Other Designation | P – Press | N – Network | F - Firm Name | Q
- Qualifications | C – Common Logo | C - Company Secretary | L – Logo | A - Advocate | S – Significant Position
| S – Sign Board | M – Members | A- Articles | T – Training Courses | E – Electronic Media
Other Designations
Prohibited Service wise Designation: A practicing Chartered Accountant (CA) should not claim to be an
Income-tax Consultant, Cost Accountant, Company Secretary, Cost Consultant, or a Management Consultant
on their professional documents.
Prohibited Political Designation: CAs should not use designations like 'Member of Parliament', 'Municipal
Councilor', or any other functionary in addition to that of Chartered Accountant
Corporate Lawyer: CAs are allowed to appear before various authorities such as the Company Law Board,
Income Tax Appellate Tribunal, Sales Tax Tribunal where the law permits. CAs are not allowed to use the
designation "Corporate Lawyer" as per existing laws.
Exceptions: If a CA is also an Insolvency Professional or Registered Valuer, they can mention these designations
on their visiting card and letterhead.
Permission to mention qualifications of certain Institutions:
Foreign Institution: Members are allowed to display their affiliation with recognized (MOUs/MRAs)foreign
Institutes of Accountancy on their visiting cards. Examples include the South African Institute of Chartered
Accountants (SAICA), Institute of Certified Public Accountants (CPA Ireland), and Institute of Chartered
Accountants in England and Wales (ICAEW).
Practice Date: The date of setting up the practice or the establishment of the firm should not be indicated on
letterheads or other professional documents.
Practice as Advocate:
Eligibility: Members of the Institute who meet the eligibility criteria can practice as advocates. They must obtain
permission from the Bar Council to practice as advocates.
Designation: When practicing as an advocate, they cannot use the designation 'Chartered Accountant' for those
specific matters. For all other matters, they can use the designation 'Chartered Accountant'.
Simultaneous Usage: They cannot use both 'Chartered Accountant' and 'Advocate' designations
simultaneously.
Practice as Company Secretary/Cost Management Accountant:
Eligibility: Members of the Institute in practice can also practice as Company Secretaries and/or Cost
Management Accountants if they meet the eligibility criteria.
Designation: They are not allowed to use the designation "Chartered Accountant" in conjunction with the
designations of the aforementioned institutes.

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